Kevin Egan Cars is hiring a Peugeot Brand Manager in Sligo to lead and grow the Peugeot franchise at one of the West of Ireland’s most established and respected motor dealerships. This is a senior, permanent, full-time role offering strong career progression for an experienced automotive professional ready to lead from the front.
About the Role
Kevin Egan Cars is a Peugeot main dealership based in Carraroe, Sligo, with a long-standing reputation for professionalism, customer service, and representing leading automotive brands to the highest standards. The Peugeot Brand Manager will take ownership of the day-to-day management and overall performance of the Peugeot franchise, ensuring the brand continues to grow in line with both manufacturer expectations and company objectives.
Key Responsibilities
- Manage and develop the Peugeot brand within the dealership
- Drive new and used vehicle sales performance and profitability
- Lead, motivate, and support the sales team to achieve targets and maintain high standards
- Maintain strong relationships with Peugeot manufacturer representatives
- Ensure compliance with all manufacturer standards, KPIs, reporting, and franchise requirements
- Monitor stock management, vehicle ordering, and forecasting
- Work closely with the marketing team to promote the Peugeot brand locally and digitally
- Ensure excellent customer satisfaction and retention levels
- Oversee showroom presentation and customer experience standards
- Identify business opportunities and implement strategies for continued growth
Requirements
- Previous motor industry experience is essential
- Proven experience in a management or senior sales role within a franchised dealership
- Strong understanding of manufacturer processes and franchise operations
- Demonstrated ability to achieve and exceed targets
- Excellent leadership, organisational, and communication skills
- Professional, ambitious, and commercially focused approach
- Ability to motivate and develop a high-performing team
- Full clean driving licence required
Salary and Benefits
From €40,000 per annum, with salary and benefits discussed based on the candidate’s proven experience and suitability for the role. The package includes performance-related incentives, a company pension scheme, ongoing manufacturer and professional training, and long-term career progression opportunities.
Location
This is an on-site role based at Kevin Egan Cars, Carraroe, Sligo. The dealership serves the wider West of Ireland region and is well positioned within a growing and professionally managed motor group.
Contract Type
Permanent, Full-time.
How to Apply
Apply online via the link below. Candidates will be asked to indicate how many years of experience they have in the motor industry. Please note that only candidates matching the required profile and experience will be considered for interview.
Last Day to Apply: 23 June 2026 at 12:00 PM
